Of course we Hug Trees coz we have a more clever solution to all your packaging
all that lignin and loveley components of tree fiber – yeah the pineapple produces same! Rather than tree pulp – we just pulp the pineapple OH…and recycled paper—please!…that’s a BS of toxics and wasted water to make you think it’s good.
It ain’t… PINEAPPLE IS

There’s a science to it not just an amazing story. It’s physics of the fiber not a philosophy we have the best performing apparel Philippinos knew this 500 years ago when they began crafting ‘PINA’ and crafted the clothes for King Philip upon which the country was named!

cool composites. Yeah!…and beyond just nicey nicey “it’s sustainable…” stuff it’s stronger! we don’t just walk the talk to a better planet – we perform BETTER as the basis of the mix